You will need to drive more traffic and that too the right one to gain more traffic, conversion, and revenue. This you can do only when you focus beyond the basics of Instagram or the regular ad formats. This will ensure higher engagement and get the best results just as the top brands do.
- In addition to that, this will also help you to reach more relevant and targeted audiences across all available social media channels.
- You will be able to attract more engaged traffic to your blogs, videos, articles, apps, and more.
- You will also be able to increase your brand awareness, generate more leads and get more sales.
With all these benefits of one single platform, there is no doubt that Instagram is the best platform to showcase your product, and gain more Instagram followers, and therefore more traffic and conversions. Since this is the most popular platform with more than one billion active monthly users, you will hardly find a better social media platform other than Facebook that can match the potential of Instagram.
It is for this reason that most businesses, irrespective of their size, nature, and time in business invest so much on this platform to reach out to their targeted audiences in a much more effective and comprehensive manner.
The options you have
There are different options that you can avail of to reach the best audience on a global scale with the help of social media marketing for your business. There is no reason to believe that you should rely on giants like:
- Instagram and
- LinkedIn.
In addition to these great options, there are also a few other fantastic options that may be essential for a business irrespective of its type. For example:
- Pinterest: This platform will allow you to share visual content such as images and infographics
- Reddit: This platform will help you to get engaged with a larger and more dedicated community to prove your knowledge about the industry and engage with the visitors
- Tumblr: This platform will enable you to create a multimedia diary that will support your main website
- Google+: This will help you to share the content of Google on the same platform and boost the SEO at the same time
- Snapchat: This platform will document the behind-the-scenes events of your business through video.
With so many different platforms each of which offers different benefits, it may be a bit difficult to decide which to focus on. The best way? Follow your customers to know and meet with the importance of your target audience.
Increase your social media traffic
The success of your Instagram marketing will raise your social media traffic but it will only happen when you engage more audiences and build a strong relationship on each network. This means that you will be readily available for:
- Your customers
- Your brand loyalists and
- Your potential buyers.
It will help you to nurture the leads through the purchasing process.
With so many social media networks available that are different in structure and requirements, you will be able to boost your social traffic if you only follow the steadfast rules that are specific for specific social channels.
In order to get the desired results, you will need to make sure that the blog post and infographics go above and beyond the basics so that it makes the social sharing aspect greater. Therefore you will need to:
- Inspire your audience with better visuals
- Make your content easily shareable and
- Use social media plugins and buttons.
In addition to that, you will also need to include social media buttons to make the site more mobile-friendly but do not distract the visitors while scrolling. According to a report of Slate and Chartbeat, most of the readers typically only make halfway to the page if that is not optimized to place the social media buttons.
Effective ways to follow
There are a few specific ways in which you can get your social media channels to drive more traffic and visits.
- Make sure that the URL is visible in the different social networks that have been designated as a spot to share your site.
- It is also required to make sure that the web address if your site or the URL is visible in the About sections or the profile bio.
This will ensure that your site and profile have more authenticity and legitimacy which will help you to direct your users to the next step so that they can visit your website.
The best way to go about is to share the blog post on your social channels as this will help a great deal in:
- The Search Engine Optimization
- Engagement and
- The number of views to your posts.
It is for this reason that many businesses share a blog post on social media networks such as Twitter, Facebook, LinkedIn, Instagram and Google Plus.
Prepare the social media page
In order to get social media traffic as much as possible, you will need to prepare your social media pages just like a traffic generating machine. This is not easy and you will need to make sure that the elements lay a foundation that will help you to gain a strong social foothold.
While designing your personal pages there are a few things that you should consider and prefer such as:
- Make it feel like you are talking to a person or
- Talking to a brand with a logo as its identity.
Once you have chosen the specific the best social platforms that you want to use, set your personal accounts with your name and face.
It is the personal factor that plays the most significant role in your social pages. In addition to that, the influencers will also forego the business page apart from your own name and at the same time will help you to dedicate separate pages that you may be promoting.
Therefore, if you want to create the best first impression that will last forever, you will have to set them up as well so that you provide as much information as you can in the posts.
