The Truth About Moms: We Want to Be Smart Moms {McCann’s latest survey on moms)

I’ve shared before about how moms are making a mark online, specifically as bloggers and online influencers. Last July, an international study by the McCann group further explored just how influential technology has become in the lives of moms. The study, entitled “The Truth About Moms,” surveyed around 8,600 moms online, and rendered amusingly staggering results about how moms today are using technology — even leveraging it towards success.

Here are a few snippets from the complete study, which may be found and downloaded at McCann’s Truth Central.

What’s interesting to note about this study is that a majority of moms are tech-fluent, while 81% of moms consider themselves as experts in certain fields (i.e. child-rearing, crafts, cooking, etc.). Thanks to technology, today’s “new mom” isn’t overly concerned about achieving the perfect, picturesque home. She is, rather, more adept at integrating her many different roles.

According to the first part of the study, today’s mommy bloggers are “the ultimate brand builders in the mom economy,” with 39% of moms from around the globe responding that they do have some kind of blog. It notes that “blogs are the foundation of the ‘mom economy,’ where knowledge and expertise have become vital currency.” This is why some of the most successful bloggers out there are regarded as experts in their field, and have built up amazing brands through their blogs. Some have even gone on to produce money-making offshoots of their blogs, through books, TV shows, merchandise, consulting, among other things.

The most current findings — which include the Asian and developing market statistics — also reveal that “smart moms” are on the move and continually leveraging technology for their advantage. But perhaps, the best part of this study is this: The age of the supermom is over. The study further revealed that 65% of moms unanimously agree that the “supermom” type does not exist. It’s no surprise, then, that today’s marketing initiatives, reality shows and, yes, blogs, are celebrating the new age of the “real mom.” It’s not about being “the best” but finding your bliss and doing what works for you. 

Interesting stuff, right?

For potential WAHMs and bloggers: Incidentally, if you’re interested in learning how a blog can help unleash your own set of gifts and insights to a global market, then do attend the WAHMderful Life Workshop: Work at Home Moms 101. We’ll talk more about the “WAHM revolution,” and how this growing lifestyle alternative is on-point with these interesting global findings. Register now!