No, you’re not seeing things: That’s a poster of me and my blogger friends Kris (of OC Mom in Manila), Eliza (of Painters Wife) and Paola (of Mommy Treats) in the latest ad campaign by Mommy Matters.
I’m honored to be one of the “real moms” tapped by Mommy Matters in this new campaign. Finally, I can live out my fantasy as a “mow-del” (even for just this one time **laughs**). May I also say that my fellow stellar moms in this ad are all amazing women in their own right: They’re strong in their beliefs and principles; they’re authentic and true to their online personas (read: what you read is who you’ll get when you meet them!); they rock at modern motherhood, and are totally real about their own imperfections — as you can very well see from their blogs. Of course, we all breastfeed our babies and toddlers, which is why we love Mommy Matters: Functional, comfy clothes that help us to live out our best as working, nursing, real moms.
L-R: Kris of OC Mom In Manila, Eliza of The Painter’s Wife, Paola of Mommy Treats and yours truly.
The campaign features the #RealMom Twitter tag, and also highlights each mom blogger’s real mom mission statement. The collaterals also detail our multiple roles as moms — love it! Below are the individual materials for each mom blogger.
Of course, the highlight of these materials are the comfy and colorful fashions by Mommy Matters; but our children certainly do take the cake, don’t they?
A Social Media-Savvy Campaign
I enjoyed working on this campaign with its passionate pioneers, Janice Villanueva and Candice Yaw, the fab owners of the Mommy Matters brand.
One of the things that stand out about this campaign is that the collaterals all prominently display our mom blog URLs, something that doesn’t often happen in advertising campaigns.
This is what makes Mommy Matters an awesome brand for real, modern moms: It knows its audience, it’s aware of the power of social media, and it keeps moms’ needs at the forefront of their brand. In fact, the advertisement campaign fits in well with the Mom Blog Magazine’s 2012 mom blogging predictions, where award-winning mom blogging pioneer Jennifer James stated that mom bloggers would begin taking brands in print and TV ads by storm this year.
Aside from rolling out these social media-sharable materials (Please do share them on Facebook and Twitter!), the featured moms will be onstage at Expo Mom on May 5, 4pm — please do join us as we talk about real motherhood. Down the road, Mommy Matters will also be sponsoring contests on our blogs, so watch out for that!
How’s that for social media-savvy?
Share your own #RealMom statement and tag @MommyMattersph on Twitter and on Facebook.
Awesome campaign! Wonderful layout, really beautiful moms. I’m looking forward to exclusively breastfeeding my baby when he/she comes out, and I’ll make sure I put Mommy Matters on my list of things to buy. I’m all for comfort and functionality.
Sammy @ Sugah Momma recently posted..Pregnancy Fallacies: To Eat or Not to Eat
a brilliant campaign!
it touches every modern mom’s heart! we are unique in our own ways but the bottom line is – we all love our kids and that bonds us together 
Chris recently posted..Mommy Moments – The Mind Museum
Wow Marts…You look so beautiful and happy! Congrats and keep it up. I promised myself to read more from bloggers esp Mom – to get tips and be inspired.
Hope to see you soon.
Wow! Bagay sa iyo maging mow-del! Hehe. Congrats at isa ka sa mga napili.
As I’ve said on Twitter and on the other blogs, WINNER ang layout! Beautiful campaign!
))
Congrats on being a MODEL, one check on your bucket list?
Mom-Friday recently posted..The Avengers Delivered our Chicken Joy
What a brillian campaign by Mommy Matters. Work-at-home moms like me rarely watch TV and spend more hours on the Internet so it’s good that they got mom bloggers to endorse their brand.
Mauie recently posted..The Little Chefs of One Hyundai Club Life in Style
This is beautiful!
Cym Marzan recently posted..A Mother’s Hand, Cymplified!
Wow. I super like it, congratulations Mommies…:)
claire recently posted..JM on his Driving Lesson with Tito Ben’s
What a wonderful campaign! I also have one mommy matters nursing top, and I just love how comfy it is! The four of you are truly inspiring, and I believe the ad campaign celebrates the beauty of motherhood.
Helene recently posted..Making the switch to cloth diapers
So happy with all the resources in your site! Your dad mentioned it to me before and glad to have the time now to read it. Cheers!
I think this is really great. Congratulations!
I love the photos too!!! All the moms look beautiful and the kids are simply adorable!
See ya at Expo Mom.
Tyna Quimpo recently posted..Breastfeeding Station at SM Bacolod
I have one Mommy Matters given to me as token and I love it. I must say that I believe in what this brand stands for, comfy and style.
Love the campaign!
nicquee recently posted..Prevent Cough and Colds This Summer
I’m all out for this campaign! Love the photos and the taglines, and just about everything!
Rebel Sweetheart recently posted..Eating Healthy, Eating Happy | Copy-Kids DVD Review + Giveaway!
I hope (and wishing) one day I could meet all of you successful bloggers… you are all my inspirations.
Ma. Teresa Grech Quiatchon Racal recently posted..I am 38 already….